Podnews, an independent news source for podcasting and on-demand audio, published PodFest China’s 2020 survey result: A Look at Chinese Podcast Listeners.
The country’s first survey on such topic, the report painted a full picture of Chinese podcast listeners—their profiles, listening preferences, content consumption behavior, attitudes towards podcast advertising and more.
Highlights from the survey report were also featured on Podnews’ podcast Podnews podcasting. Click here to listen.
To read Podnews’ website coverage, visit here.