In its August coverage titled “Podcasting Provides a Space for Free Thought in China,” The Economist wrote about podcasting in China. With conversations with several listeners and Chinese podcasters, the publication discussed the form as a medium for free thought and experience sharing.
The article also highlighted a research finding from PodFest China’s 2020 Survey: A Look at Chinese Podcast Listeners.
The shows are mostly popular with two different groups of people. The first is young urban intellectuals. More than 85% are graduates, and almost 90% of listeners are under 35, according to a survey conducted by PodFest China.
The article also ran on the print edition of The Economist. Click here to read the full coverage.